Malaysia Airlines Business Flex

Malaysia Airlines

This was a partnership with Malaysia Airlines to promote their new Business Flex offering. Thing is, we didn't want to just showcase luxurious reclining seats and pretty food. We've seen tonnes of that. So, we dove into the lifestyle of our jet setters to understand why they would spend extra on a Business Class ticket.

While comfort is the benefit we think of immediately, the even greater perk is simply, more time. We focussed the storytelling on that, and brought it to life with a trending execution that was popping up all over socials - the travelling Wes Anderson vibe.

Along with our partners-in-crime Directors Think Tank, we created this colourful story shot across Malaysia, India, and Japan.