11.11
Lazada
When Lazada approached us to coordinate a regional campaign for their biggest sale of the year, first we panicked. Then we got to planning.
The mammoth effort involved shooting Korean megastar Lee Min Ho in Seoul, as well as A-listers like Bella in Thailand and Ayda in Malaysia.
It took dozens of conference calls, daily alignments between multiple parties and stakeholders, shoots and coordination throughout South Korea, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Production efforts were then split between countries and consolidated centrally in a master edit.
With the pandemic and travel restrictions, we couldn’t be there in person to handle a campaign of this scale. So, we had to get creative and adapt to new norms of communication. The open and honest relationship we cultivated enabled us to troubleshoot problems and deal with the various curveballs along the way.