They Say, Guru Say

PropertyGuru

PropertyGuru wanted to let Malaysians know that their site is more than just a property listings portal. Property seekers and investors actually have access to advice and expert tips for every stage of the journey in the AskGuru forum.

Our task was to get the word out that the Guru is always on hand to help. Our conversation starter was to highlight how the current experts we turn to - our uncles, aunts and well-intentioned friends - may not be the best at dishing out good advice.

So, we created content that posed the question - who said it? Your expert acquaintance or a legit property guru?