Blink

Xiao En

In a first-of-its-kind mobile site experience, Blink gave viewers a chance to control a film with their eyes. When the film plays, every blink shortens the experience.

The experience brought people face-to-face with the fickle nature of time. But it also ends with a message of hope. As a brand that deals in the afterlife, Xiao En has always steeped its messages in treasuring the here and now. In this experience, we helped them drive the message home that the time we have, is really ours to control.