#WeKnowFresh

HappyFresh

HappyFresh wanted to shake up the scene by disrupting the grocery buying ritual. We identified that the number one barrier to that was the lack of trust people had in having strangers pick their groceries for them.

So, we cast a spotlight on the fresh experts at HappyFresh to finally introduce the gurus of groceries to Malaysians everywhere.

The through-the-line campaign involved a brand video, IG filter, Spotify track, influencer push and OOH billboards.